BANDAR SERI BEGAWAN (Borneo Bulletin/Asia News Network): Royal Brunei Airlines (RB) has selected PROS Revenue Management Essentials+ as a foundational component of its revenue management, digital transformation and growth strategy, PROS announced on Wednesday (Jan 26).
According to a press statement, PROS RME+ has proven, artificial intelligence (AI)-powered revenue management (RM) capabilities to help position RB to accurately forecast demand and that are designed to optimise revenue across both regional and long-haul traffic, as the airline proactively pursues market opportunities and displacing competitors within its core markets.
