Royal Brunei looks at AI-powered solution to optimise revenue


BANDAR SERI BEGAWAN (Borneo Bulletin/Asia News Network): Royal Brunei Airlines (RB) has selected PROS Revenue Management Essentials+ as a foundational component of its revenue management, digital transformation and growth strategy, PROS announced on Wednesday (Jan 26).

According to a press statement, PROS RME+ has proven, artificial intelligence (AI)-powered revenue management (RM) capabilities to help position RB to accurately forecast demand and that are designed to optimise revenue across both regional and long-haul traffic, as the airline proactively pursues market opportunities and displacing competitors within its core markets.

RB is a full-service network airline connecting Brunei Darussalam to the world from its hub in Bandar Seri Begawan.

With one of the youngest fleets in the world and operating in a hypercompetitive region, RB is developing the country to be the connecting hub for international travel between Asia, Europe, the Middle East, Australia, New Zealand and regional destinations.

“Royal Brunei Airlines turned to PROS, a market leader in revenue management, to accelerate ourrevenue management and digital transformation efforts,” said RB Chief Commercial Officer Martin Aeberli.

“Leveraging PROS industry-leading and innovative RM capabilities will allow RB to anticipate better changes in demand, remain highly competitive and achieve our long-term growth plans. PROS will play a key role in successfully executing our commercial strategy.”

RM Essentials+, an edition of PROS Revenue Management, is part of the PROS Platform for Travel and features the latest in technology and revenue management best practices and workflows.

It features AI-based forecasting designed to anticipate demand changes and dynamic optimisation to adjust traffic mix – all aligned to maximise network revenue. As a SaaS-based solution, RM Essentials+ is scalable and allows airlines to transition smoothly from one PROS edition to the next to meet evolving needs.

“Trusted partnerships with our customers are one of the cornerstones of our decades of experience and success in revenue management,” said PROS President, Travel Benson Yuen.

“We are honoured to work with the RB team to accelerate their next stages of revenue management and digital transformation, while ensuring our advanced solutions fulfill RB’s commercial objectives and business strategy.”

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