IT seems very appropriate that Gary Tay’s digital agency is named Amphibia Digital Sdn Bhd, for he can adapt to any marketing communications environment − above or below the line.
Tay, 47, spent about half of his 25-year advertising career in above-the-line communications (mainstream advertising), starting out as a visualiser at a three-person agency, Macs Creative.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
