Merging work and play


  • TECH
  • Friday, 29 Aug 2014

By KT ONG

Work and personal life used to be separate entities.

Today, however, it is not uncommon for people to use their work devices to surf social sites or their personal mobile phones to access work e-mails.

2014 is turning out to be exciting with a host of new products and services dedicated to merging work and life, pushing the boundaries of the consumer experience.

Users today have more choices on hand; keeping them on the cutting-edge of day-to-day computing as well as enhancing their work and personal lives.

Here are three trends Dell envisions will continue to contribute to the pervasive interchangeability of work and life:

1.Continued growth of tablets and rising popularity of 2-in-1s

2-in-1 convertibles allows consumers to achieve more both in work and play and to seek the best of both the tablet and PC worlds.

When tablets first hit the market, they were used to consume content on the go. While Dell believes that tablet demand will continue to grow in the near future, mobile professionals today are increasingly demanding to work and play on devices with tablet-like form factors but laptop-like performance.

As the workplace shifts to Bring-Your-Own-Device (BYOD) or Choose-Your-Own-Device (CYOD) ecosystems, 2-in-1 devices are the answer to allowing  consumers to enjoy the mobility and slimness of tablets as well as the strong, stable performance of laptops.

Besides consuming content conveniently while on-the-go, users can also employ these 2-in-1 devices for work as more applications and services are moving to the cloud. 

Due to the rising popularity of 2-in-1s in the market, Dell expects an increase in the variety of 2-in-1 devices developed to meet different users’ needs, working habits and lifestyles.   

2. Bridging the 4K frontier with end-user devices

Whether it’s video editing, CGI animation or game development, 4K monitors lets you hone in on the finer details to give your work the attention it deserves.

The undying quest for sharper images with higher clarity has brought about the advent of high definition (HD), full HD and even HD plus displays.

Today, graphics have gone one step further with the introduction of 4K resolution, which provides more than four times the resolution of current HD displays.

Spoilt by increasingly sharper graphics on television and movie screens, end-users are looking for the same level of clarity on their personal devices. 

As such, monitor and laptop displays are rising to the occasion, providing visuals that previously can only be experienced on much larger screens.

This means increased benefits in graphic editing and text reading, with sharper images and reduced screen glare.

In particular, people who are accustomed to using workstations for graphics editing now have the added option of using more convenient devices such as mobile workstations or notebooks to work on-the-go.     

3.Storage moves to the Cloud with devices becoming a gateway to information 

Today’s workforce wants total mobility from any device, anywhere, anytime. Chief information officers are increasingly moving corporate data into the cloud.

With more data moving to the cloud, security and accessibility have never been more important.

Cloud storage allows people to store their data securely on the Internet, providing safe and convenient access regardless of location as long as there is an Internet connection. 

Several laptops and tablets today also come bundled with free cloud storage options, simplifying the user experience.

Instead of employees endangering the security of sensitive information on personal devices which may be lost or stolen, they can now choose to save their data on such free and secure cloud storage options.

In line with the aims of a mobile workforce, devices will evolve from being a storage bank to becoming a conduit to information, regardless of where that information is stored. 

Chief information officers will also want solutions that enable them to manage and secure company devices as well as the personal devices that their employees bring onto the network.

2014 has seen the increased blurring of the lines between work and play. People will continue to be empowered with corporate content on-the-move, as well as devices that merge form and function.

At the same time, this year promises a whole new immersive experience for the modern end-user with ultra-high definition graphics and faster performance.

The switch from work to play and vice-versa has never been easier or more pleasant.                

KT Ong is the general manager of consumer and commercial business, Dell Malaysia.

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