AI finance startup Flex doubles valuation to about $1.2 billion, source says


FILE PHOTO: The artificial intelligence AI acronym at the 10th edition of the VivaTech technology startups and innovation fair in Paris, France, June 18, 2026. REUTERS/Gonzalo Fuentes/File Photo

July 14 (Reuters) - Flex, ⁠an AI startup pitching itself as a one-stop shop for the banking ⁠needs of mid-sized business owners, said it raised $70 million in a round ‌led by Halo Fund, a venture firm co-founded by Utah Jazz owner Ryan Smith and Accel partner Ryan Sweeney.

The company did not disclose its valuation on Tuesday. A person close to the deal ​said the B1 round valued the three-year-old startup at ⁠around $1.2 billion, more than double ⁠its valuation six months ago.

Flex has now raised $180 million in equity and $300 million in ⁠debt ‌to target what CEO Zaid Rahman calls "jumbo shrimps" - mid-sized businesses earning tens to hundreds of millions of dollars in annual revenue that are overlooked ⁠by traditional fintechs and mainly served by regional banks.

"In the ​U.S., there are maybe ‌350,000 to 400,000 business owners that manage 40% of America's payroll. So ⁠that's sort of ​in that segment," Rahman told Reuters.

"Globally, it's about 3 million business owners that manage 50% of the global economy. So, there's a very large opportunity to be their kind of ⁠singular financial home."

Unlike AI startups targeting individual tasks ​such as accounting or expense management, Flex is bundling private credit, business finance, personal finance and payment tools into one platform. It offers AI agents, including Beacon AI, which ⁠give owners a weekly read on their business finances.

The company said it has "a few thousand customers onboarded" and is growing roughly four-fold year-over-year at a nine-figure annualized revenue run rate.

Flex will use the new funds to expand globally, increase marketing and ​more than double its headcount to over 200 by ⁠year-end from 110. The latest round was joined by returning investors including Portage Ventures ​and Crosslink Capital.

Separately, Flex on Tuesday launched Flex Global, ‌a service that uses stablecoins to move ​money across more than 100 countries in minutes, and lets business owners hold 32 currencies.

(Reporting by Aditya Soni in Bengaluru; Editing by Sonia Cheema)

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