Trustpilot profit quadruples as review platform emerges as 'AI winner'


Trustpilot's logo is pictured on a smartphone in front of an electronic display showing the same logo in this illustration taken, December 4, 2021. REUTERS/Dado Ruvic/Illustration

March 17 (Reuters) - Global online ⁠review platform Trustpilot said on Tuesday its annual ⁠profit more than quadrupled, lifted by AI search tools ‌that drove a 1,490% surge in click-throughs to its site and reinforced its role as a key data source for AI models.

Shares of the ​company jumped nearly 19% in early ⁠trading.

Trustpilot, whose reviews are ⁠increasingly appearing across the web and in AI-generated search results, is ⁠among ‌digital platforms with large stores of user-generated content benefiting from the AI boom, as large language ⁠models draw on review sites to answer consumer ​queries.

(Reporting by Yamini Kalia in Bengaluru; Editing by Sumana Nandy)

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