Leica launches its own smartphone worldwide

To compete with the iPhone and top models from Samsung and others, Leica is leaning on technology normally found in large professional cameras. — Reuters

BARCELONA: Leica is expanding its push into the global smartphone market, unveiling a new edition of its Leitzphone that will be marketed worldwide for the first time.

Around 20 years ago Leica nearly went bankrupt after missing the shift to digital, but the smartphone segment has since become a pillar for the revitalised manufacturer.