How artificial intelligence became real estate's new secret weapon

The use of AI in real estate has evolved into a broad range of tools that that can automate marketing, analyse buyer behaviour, generate ads and social media posts, and even draft agreements that once required an attorney. — Pixabay

CRANBERRY TOWNSHIP: Coldwell Banker agent Georgie Smigel used to spend hours digging through spreadsheets and old inquiry lists trying to figure out who might be interested in a new listing.

Now she simply asks her artificial intelligence software who is looking for a US$250,000 (RM1mil) house in a given Pittsburgh neighbourhood or suburb.