CHENNAI, Dec 9 (Reuters) - India's JioHotstar plans to invest $444 million over five years to acquire and produce content from south India, an executive said on Monday, as the Walt Disney and Reliance Industries-owned streaming platform seeks to capitalize on growing demand for regional cinema.
The expansion comes at a time when the Mumbai-based Hindi film industry is struggling to regain its allure in the world's most-populous country even as south Indian films gain wider acceptance locally and globally, rivaling Hindi films' box-office performance.
