Here’s how many billions Meta earned from ads that are trying to scam you

Oftentimes, the scam ads are present in Facebook or Instagram, and once a user clicks on one, it is more likely to be exposed to several more due to the company’s personalised-ad systems. — Reuters

Ads for fake products and scammy social media posts have carved their spot as a regular occurrence on digital platforms. Now, it appears Meta knowingly profits off of them.

According to 2024 documents reviewed by Reuters, the social media giant projected last year that it could earn up to US$16bil (RM66.42bil) from running ads featuring scams or banned goods. The projection amounts to around 10% of the company’s overall annual revenue.