FILE PHOTO: A downtown building is wrapped in Amazon Prime advertising ahead of Comic-Con International, in San Diego, California, U.S. July 22, 2025. REUTERS/Mike Blake/File Photo/File Photo
SEATTLE, Washington (Reuters) -Amazon duped tens of millions of Prime customers by signing them up without consent and locking them in with overly complex cancellation methods, the U.S. Federal Trade Commission will seek to show at a trial starting in Seattle on Tuesday.
The civil case against the online retail giant and three of its executives is a key test of the FTC's tough-on-tech stance and could force Amazon to pay damages worth hundreds of millions of dollars, plus fines of up to $53,000 per violation. It could also damage the image of a company that describes itself as obsessed with making customers' lives easier.
