Apple draws Hollywood talent, Emmy recognition with creative risks


FILE PHOTO: A worker touches up an Emmy statue during preparations for the 69th Emmy Awards at Microsoft Theater in Los Angeles, California, U.S., September 12, 2017. REUTERS/Mario Anzuoni/File Photo

LOS ANGELES (Reuters) -Nearly six years after technology giant Apple made its Hollywood debut with the launch of Apple TV+, the iPhone maker is positioned for primetime glory at Sunday's Emmy Awards.

Apple's streaming service earned 81 Emmy nominations for 14 titles this year, the company's strongest showing to date at the annual celebration of television excellence. Its science-fiction series "Severance" and Hollywood satire "The Studio" are frontrunners for best drama and best comedy, awards experts say.

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