Apple debuts iPhone Air priced from RM4,999, betting on ultrathin design


A person holds an iPhone Air during an Apple's event at the Steve Jobs Theater on its campus in Cupertino, California, US on Sept 9, 2025. — Reuters

Apple Inc introduced its thinnest-ever iPhone and new Pro versions with enhanced cameras and more battery life, betting that a flurry of smartphone innovation can entice shoppers this holiday season. 

The new skinnier model – dubbed the iPhone 17 Air – is just 5.6 millimetres thick, making it about a third slimmer than Apple’s current handsets. The device drew the loudest cheers from an audience assembled at Apple’s headquarters in Cupertino, California, where the company debuted the new products Sept 9.

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