Klarna rethinks AI cost-cutting plan with call for real people


  • TECH
  • Thursday, 08 May 2025

Siemiatkowski, 43, is plotting a rare recruitment drive so the buy-now-pay-later company’s customers will always have the option of speaking to a real person, in a sign the Swedish fintech’s commitment to AI has its limits. — Photo by appshunter.io on Unsplash

Klarna Group Plc’s chief executive says his pursuit of cost-cutting, fueled by advancements in artificial intelligence, has gone too far.

To that end, Sebastian Siemiatkowski, 43, is plotting a rare recruitment drive so the buy-now-pay-later company’s customers will always have the option of speaking to a real person, in a sign the Swedish fintech’s commitment to AI has its limits. 

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