Perplexity in talks to integrate assistant into Samsung, Motorola phones

Samsung Electronics employees checking the Galaxy S25 smartphone series at a Samsung store in Seoul, South Korea. Perplexity AI is in discussions with Samsung Electronics Co about integrating its assistant on the smartphone giant’s devices. — Reuters

Perplexity AI Inc, an artificial intelligence startup vying with Google and OpenAI, is ramping up efforts to get prime placement for its virtual assistant on smartphones.

The company is in discussions with Samsung Electronics Co about integrating its assistant on the smartphone giant’s devices and has already reached an agreement with Lenovo Group Ltd’s Motorola for a similar arrangement, according to people with knowledge of the matter.