‘Hey Siri: Explain how internal feuding at Apple left the company losing the AI race’

A damning expose of Apple's missteps trying upgrade Siri delivers a masterclass on how competing teams build resentment inside a company. — AFP

Developing a legacy digital assistant into a cutting-edge example of AI isn’t easy – just ask Amazon, which has hit numerous delays in modernising its venerable but technically dim Alexa system.

Apple has stumbled in the same way, and recently it had to confess, embarrassingly, that its development team had encountered difficulties and it had to delay the launch of some impressive features it already announced would be part of its upgraded AI-centric Siri assistant.