
FILE PHOTO: The logo of Meta is seen at the entrance of the company's temporary stand ahead of the World Economic Forum (WEF) in Davos, Switzerland January 18, 2025. REUTERS/Yves Herman/File Photo
(Reuters) - Meta Platforms has signed a multi-year deal to become the first "official fan technology partner" of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent's board in January.
Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league's official social media partner, UFC said in a statement on Wednesday.