Meta signs multi-year partnership with UFC


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FILE PHOTO: The logo of Meta is seen at the entrance of the company's temporary stand ahead of the World Economic Forum (WEF) in Davos, Switzerland January 18, 2025. REUTERS/Yves Herman/File Photo

(Reuters) - Meta Platforms has signed a multi-year deal to become the first "official fan technology partner" of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent's board in January.

Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league's official social media partner, UFC said in a statement on Wednesday.


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