Samsung Galaxy S25 review: Is more camera and more AI enough?

Several AI assistants are also active on the phones: Samsung's own software Bixby is still around and designed to help with device operation, while Google's Gemini is responsible for more general tasks. — Bloomberg

SAN JOSE: Every swipe you take, AI is there with you. That appears to be the theme for Samsung's latest generation of flagship smartphones.

Again emphasising a range of AI features, smartphone boss TM Roh at Samsung's latest Unpacked event said the South Korean tech giant wanted a phone that you can chat with, that can independently perform tasks for the user and is thus a helpful companion in everyday life.