Celebrity deepfake scam ads were most reported to watchdog in 2024


Data from the watchdog’s Scam Ad Alert System found that scam ads containing famous figures made up the 'vast majority' of the alerts it sent to platforms in 2024. — Image by freepik

LONDON: Fake adverts featuring celebrities and public figures remain the most common type of scam adverts appearing online, according to new figures from the British Advertising Standards Authority (ASA).

Data from the watchdog’s Scam Ad Alert System found that scam ads containing famous figures made up the "vast majority” of the alerts it sent to platforms in 2024.

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