On the eve of a second Trump term, Zuckerberg is giving his company a full MAGA makeover. In the process, he is also revealing that Meta – a shape-shifting company that has thrown itself at every major tech trend of the past decade, from crypto to the metaverse to generative AI to wearable computing – has a fundamental hollowness at its core. — ©2025 The New York Times Company
SAN FRANCISCO: For years, Mark Zuckerberg tried to keep his social networks above the fray of partisan politics.
And why not? Meta’s flagship apps – Facebook, Instagram and WhatsApp – were rowdy nation-states unto themselves, with billions of users, fragile internal politics, skittish advertisers, perpetually aggrieved influencers and a sprawling, uneven enforcement regime (known as “content moderation”) that was supposed to keep the peace.
