Microsoft previously tested the price hikes in Australia, Singapore and other South-East Asian markets. They were controversial. — Photo by Ed Hardie on Unsplash
Microsoft Corp is raising the price of its package of Office apps for consumers, a bet that subscribers will be willing to cough up more for access to new artificial intelligence tools.
The Microsoft 365 family subscription, which offers access to Word, Excel and other apps for as many as six people, will now cost US$130 (RM585) a year, a 30% increase, the company said in a blog post Thursday. The version for individuals is rising 43% to US$100 (RM450). The price changes take effect immediately for new subscribers and will affect existing ones when they renew.
