LAS VEGAS: New smartphones, cars and robot lawn mowers are now all heavily marketed with the promise of AI-powered features, but Samsung appears to only be getting started with this buzzword on TVs.
At the annual CES tech fair in Las Vegas at the start of January, the market leader in televisions demonstrated how AI on its TVs could create a route to a restaurant and could add subtitles to a show in a foreign language – even where subtitles weren't previously offered.
In a collaboration with Microsoft, the Samsung is installing the Windows company's Copilot AI assistant on TVs, allowing people to use AI as an everyday companion, said Mustafa Suleyman, head of AI at Microsoft.
A person sitting at a TV will be able to use AI to get information about the content on their TV and to get recommendations on what to watch, Suleyman said. All in all, AI will make TVs more interactive and at the same time more tailored to the viewer.
Meanwhile Samsung is launching a new version of its Frame TVs, which are designed to look like a framed painting with a screen that displays works of art when not in use.
The latest model, The Frame Pro, brings an improved display, the South Korean manufacturer says. At the same time, the Art Store, which allows you to display more than 3,000 works of art on Samsung TVs, will be available for other Samsung models.
The company's newest top-of-the-range TV is called the QN990F and is an 8K TV with a QLED display. Images with lower resolutions are upscaled to 8K quality. The TV also analyses the content being played frame by frame to optimise colour reproduction. – dpa/Tribune News Service
