A Dell executive holds a Dell Pro laptop computer during the 2025 CES event in Las Vegas, Nevada, US, on Jan 6. Most of the company’s new PCs will be rebranded and divided into three tiers: Dell, Dell Pro and Dell Pro Max. — Bloomberg
Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the computer maker to spur demand.
Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the word Dell in its new generation of devices, the company announced on Jan 6 ahead of CES, the annual consumer electronics show happening this week.
