China influencers banned for posing as wives of Dubai royalty to sell subpar household items


A ‘princess’ Key Opinion Leader announces her divorce and plans to sell products at discounted prices to liquidate assets. — SCMP

Influencers in China who posed as “Middle Eastern princesses” to market “royal” lifestyle products have had their accounts banned on mainland social media platforms, igniting widespread attention.

Luo Jialin, a popular Douyin KOL with 100,000 followers, shared a video in front of a luxurious villa, dressed in an elegant gold evening gown and adorned with a striking jade necklace, with her arm around an Arab-looking man.

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