YouTube is developing a tool to detect celebrity deepfakes on the video streaming platform. — Photography Phynart Studio/Getty Images/AFP Relaxnews
Celebrity deepfakes are proliferating on social networks. It's a growing scourge, and one against which YouTube – together with the help of a number of celebrities – has decided to help tackle with the launch of a new tool.
YouTube has announced a partnership with the leading entertainment and sports agency, Creative Artists Agency (CAA), to track down deepfakes. The video streaming platform has announced that a handful of celebrities will soon be testing a new technology "designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale," the platform explains in a blog post.
