FILE PHOTO: A 3D printed Facebook's new rebrand logo Meta is seen in front of displayed stock graph in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
NEW YORK (Reuters) - TikTok advertisers were in no rush to shift their marketing budgets after a U.S. appeals court upheld a law on Friday requiring a divestment or ban of the popular Chinese-owned short video app, citing TikTok's continued survival despite years of threats.
Chinese tech firm ByteDance must sell TikTok's U.S. assets by Jan. 19 or the app that is used by 170 million Americans will face an unprecedented ban that jeopardizes billions in ad revenue. TikTok and ByteDance had argued that the law is unconstitutional and violates Americans' free speech rights.
