How 'CoComelon' became a mass media juggernaut for preschoolers


Focused on songs, bright colors and a world with no sharp edges, CoComelon has become a children's media juggernaut, spawning spinoffs, video games, toys, a live tour and a story-time podcast. — Getty Images for Hamleys/TNS

LOS ANGELES: Fifty-five years ago, preschoolers were captivated by the TV performance of a fuzzy blue monster, two striped shirt-wearing best friends and a big yellow bird.

Today, in the now-crowded field of children's media, one big-headed, animated toddler named JJ is running to the top.

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