People who choose the new option will see ad breaks that can't be skipped for a few seconds, Meta said. — AFP
LONDON: Facebook and Instagram users in Europe will get the option to see less personalised ads if they don't want to pay for an ad-free subscription, social media company Meta said on Nov 12, bowing to pressure from Brussels over digital competition concerns.
Meta Platforms has been offering users in the European Union an ad-free subscription option for about a year to comply with the continent's strict data privacy rules, but regulators had accused the company of giving people a false choice.
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