How YouTube plans to fight deepfakes to protect content creators

YouTube also intends to develop a new technology that will enable celebrities from different sectors – be they creators, actors, musicians or athletes – to detect and manage AI-generated content featuring their face on the platform. — Relaxnews

YouTube is preparing to take action to provide its creators with tools to protect their content from being used as the basis for deepfakes, highly realistic fake videos produced with the help of artificial intelligence.

While artificial intelligence offers many new possibilities to online creators, it can also be a vector for content being used and reused without the creator's authorisation. This is why Google, via YouTube, is currently developing safeguards to address the concerns of its creators (but also artists), with tools designed to combat the unauthorised use of content made available on the platform.