iPhone challenger Nothing calls staff back in five days a week, threatening dissenters with dismissal

Carl Pei founded Nothing in 2020. — Getty Images/The New York Times

Nothing, a British startup seeking to challenge Apple’s smartphone dominance, is hauling its employees back to the office full-time in the quest for growth.

In a lengthy email disparaging remote work, which had been a tenet of Nothing CEO Carl Pei’s workplace policy since its creation four years ago, Pei explained why his 450 employees needed to come to the office five days a week.