Instagram to let users create custom chatbots for their profiles

The broader universe of Instagram users will be able to make a themed chatbot for their profile, for example a bot focused on mixed martial arts, dining or pets. — Photo by Solen Feyissa on Unsplash

Instagram parent Meta Platforms Inc. will let users create their own AI-powered chatbots and add them to their profiles, an effort to court creators and further integrate the company’s artificial intelligence software into its most popular consumer products.

The feature, called AI Studio, lets creators with professional accounts make a custom AI chatbot that is "an extension of themselves” and can answer common questions from fans or followers. People can tell their bot what types of questions to answer, or which topics to avoid, Meta wrote in a blog post.