Takeo Suzuki from the product planning department of Pentax Division, part of Ricoh Imaging Co Ltd, demonstrating the newly-released Pentax 17 half-frame film camera at the Pentax Club House in Tokyo. Japan's biggest camera brands stopped making analogue film models in the 2000s as digital ones became dominant. But to meet rising demand from new film fans, the 500 USD Pentax 17 — the brand's first analogue model in 21 years — was launched in Europe and the US in June, and Japan this month. — AFP
TOKYO: Keita Suzuki leads a group of young analogue photography fans around a coastal city in Japan, stopping to snap pastel hydrangea blooms with bulky vintage film cameras.
The participants later share their lush retro-looking snaps online – a trend a top Japanese camera brand wants to capture with its first new film model in two decades.
