Amazon racing to develop AI chips cheaper, faster than Nvidia's, executives say


Systems engineering intern Prathamesh Gadad works in a lab for recently launched Amazon artificial intelligence processors that aim to tackle Nvidia and the chips made by the other hyperscalers such as Microsoft and Google in Austin, Texas, U.S., July 19, 2024. REUTERS/Sergio Flores

AUSTIN, Texas (Reuters) - Inside Amazon.com's chip lab in Austin, Texas, half a dozen engineers on a Friday afternoon put a closely guarded new server design through its paces.

The server was packed with Amazon's artificial intelligence chips that compete with those from market leader Nvidia, Amazon executive Rami Sinno said on Friday, during a visit to the lab.

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