Netflix to refocus on ads, content after failed Warner Bros bid


Netflix and Warner Bros Discovery logos are seen in this illustration created on December 5, 2025. REUTERS/Dado Ruvic/Illustration

April 15 (Reuters) - Investors will look for Netflix to emphasize ⁠content spending and ad business growth as key drivers when ‌it reports quarterly earnings on Thursday, marking the streaming giant's first results since its failed bid for Warner Bros Discovery.

Buying Warner Bros would have handed Netflix a clutch ​of prized franchises including "Game of Thrones" and "Friends" without ⁠the costly effort of building ⁠out its own.

Instead, the company will face tougher competition from a combined ⁠Warner ‌Bros and Paramount Skydance, if that proposed $110 billion deal closes.

(Reporting by Harshita Mary Varghese and Kritika Lamba in Bengaluru; Editing by Pooja Desai)

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