South Korean beauty buffs can now thank AI for the perfect foundation shade

Kwon Hyo-jin, 34, a house wife, takes a photo for virtual makeup to analyse her skin color using AI technology, to get an optimal lip colour recommendation at Amore Seongsu in Seoul, South Korea, June 7, 2024. REUTERS/Kim Soo-hyeon

SEOUL (Reuters) - Customers have booked out South Korean cosmetics giant AmorePacific's new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most suitable lipstick colours.

"Everyone has their own specific skin tone, but usually they buy the most common colour available over-the-counter," said Kwon You-jin, a 32-year-old customer at the firm's bespoke skin cosmetics service.