If Instagram boss Adam Mosseri has his way, Threads may soon compete with X for advertising dollars as well. — AFP
Meta Platforms Inc’s Threads launched a year ago as Mark Zuckerberg’s bid to capitalise on the struggles of Elon Musk’s X, the social network formerly known as Twitter.
Since then, the long-running feud between two of the world’s richest men has morphed into a real business rivalry – one that’s poised to accelerate as Threads gets ready to start selling ads in its feed.
