As more and more Americans flock to the virtual world of Roblox, brands are trying all kinds of tricks to bring real-world retail experiences to the gaming platform.
In 2022, Chipotle released the Chipotle Burrito Builder, a simulation in which players roll virtual burritos for a chance to win credits at Chipotle stores. Kellogg and Forever 21 have tried their hand at similar stunts on the platform to help promote their products, and the platform even rolled out virtual video ads earlier this year.
