TikTok’s crackdown on Ozempic influencers threatens weight-loss drug hype machine

Boxes of Ozempic and Wegovy made by Novo Nordisk are seen at a pharmacy in London. TikTok will effectively ban most weight loss-related content from appearing on its app starting next month, according to a sweeping new set of community guidelines published on its website last week. — Reuters

TikTok is trying to rein in the Ozempic hype.

The social media platform will effectively ban most weight loss-related content from appearing on its app starting next month, according to a sweeping new set of community guidelines published on its website last week.