TikTok users are more impulsive and crave connection

Intensive TikTok users are predominantly young, with many such users belonging to Generation Z and millennials. — AFP

In just a short span of time, TikTok has become one of the most popular platforms for young people. But what sets TikTok users apart from others? According to a recent Morning Consult study, they tend to be more impulsive and show a constant need for connection with 53% of regular users saying they are impulsive compared to 37% of the general US population.

Intensive TikTok users are predominantly young, with many such users belonging to Generation Z and millennials. They are also more likely to have children in their household, yet are also more likely to be single. More likely to live in urban areas, frequent TikTok users are also more likely to be renters than homeowners. These are the findings of Morning Consult's survey of 37,257 American users on April 3, 2023.