First law protecting consumers' brainwaves signed by Colorado governor

Colorado Governor Jared Polis speaks about the American Rescue Plan Act on the one year anniversary of the law during his visit to Mi Casa Resource Center in Denver, Colorado, U.S., March 11, 2022. Jason Connolly/Pool via REUTERS/File Photo

(Reuters) - Colorado Governor Jared Polis on Wednesday signed into law the first measure passed in the U.S. that aims to protect the data found in a person's brainwaves.

Sponsors of the bill said it was necessary as quick advances in neurotechnology make scanning, analyzing and selling mental data increasingly more possible - and profitable.