Will Google’s AI-optimised search tools come at a price?

Currently in the testing phase, Google’s SGE will be able to generate much more comprehensive and contextualized answers than the current search engine, and may even, in certain cases, act as an alternative to ChatGPT. — AFP Relaxnews

It's a break from their traditional approach in this regard, but reports suggest that Google is preparing to charge for its future artificial intelligence-assisted search tool. This would be the first time that one of the group's flagship products, used by the vast majority of Internet users around the world, would become partially fee-based.

According to the Financial Times, these premium features would include new tools powered by generative artificial intelligence, similar to what OpenAI offers with chatGPT, ie, one part open to all and another that brings together the most advanced technologies and can be used for a fee. No launch date has yet been announced by Google.