MWC 2024: Smartphone makers bet on AI to revive sales

A visitor looks at his phone as he walks past a smartphone ad on the first day of the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona on February 26, 2024. The world's biggest mobile phone fair throws open its doors in Barcelona with the sector looking to artificial intelligence to try and reverse declining sales. — AFP

BARCELONA: Smartphone makers are packing their latest devices with flashy new artificial intelligence tools such as real-time voice translation and advanced photo editing in efforts to reignite consumer demand.

The trend was on display at the telecom industry’s biggest annual show, the four-day Mobile World Congress (MWC) which got under way Monday in Barcelona, where handset makers focused on the unique AI-powered features of their new flagship devices.