Amazon debuts video-streaming feature that rivals Apple AirPlay

The new system – unveiled Tuesday at the CES conference in Las Vegas – will initially just send content from Amazon’s Prime Video app to Echo Show devices. — AP

Amazon.com Inc introduced a new feature that mimics Apple Inc’s AirPlay while working across different platforms, setting the stage for iPhone and Android users to wirelessly stream video to its TV hardware.

The feature, called Matter Casting, is part of a push by Amazon to create interoperable services – an alternative to the propriety technology developed by Apple and Google. It will make it easier for iOS and Android phones to send video to Amazon devices, such as its Fire TV boxes and sticks, as well as the Echo Show 15 smart display.