Study: AI expected to take over 30% of mundane marketing tasks by 2027

According to the report, 37.8% of chief marketing officers (CMOs) say that generative AI technologies are already in the process of adoption within their organisations. — Photo by Igor Omilaev on Unsplash

Artificial intelligence (AI) is expected to take over 30% of the mundane tasks of marketing by 2027, including aspects such as search engine optimisation (SEO), content and website optimisation, customer data analysis, and segmentation, says a new report.

These findings are from the FutureScape: Worldwide Chief Marketing Officer 2024 Predictions report published by the International Data Corporation (IDC), which surveyed C-suite executives from companies based in the Asia Pacific (except for Japan).