Black Friday shoppers spent a record US$9.8bil (RM45.90bil) online in the US, Adobe Analytics reported, offering a positive sign for retailers facing lacklustre sales forecasts for the holiday season.
Demand for electronics, smartwatches, TVs and audio equipment helped boost the day’s online sales by 7.5% compared with last year. Consumers extended their budgets by leaning on buy-now, pay-later options, which climbed by 72% from the week before Thanksgiving.
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