Sexist comments on TikTok 'more liked' than non-sexist ones

Researchers sampled 400 videos from four different challenge hashtags: #cakechallenge, #bottleflip, #thorshammer and #chairchallenge. — Reuters

LONDON: Sexist comments on TikTok videos are more popular than non-sexist ones and men are more likely to make them than women, research has suggested.

On average, sexist comments received 604 likes compared with 375 for those not considered sexist, according to research presented to the British Psychological Society’s Cyberpsychology Section Conference.