Could 15-minute videos be coming to TikTok?

For the moment, TikTok has not yet announced when this 15-minute format might be rolled out to all users worldwide. — AFP Relaxnews

TikTok has seemingly decided to persist with longer formats, with reports suggesting that the platform could be poised to extend the maximum length of videos uploaded to the site. From now on, certain users will be able to post videos of up to 15 minutes in length. Could it be a tactic to compete with YouTube?

TikTok may soon no longer be a platform dedicated solely to short-form content. While the app built its success on its short, punchy and viral videos, it soon decided to branch out to longer formats. At first, content creators could post videos with a maximum duration of just 15 seconds. This was then upped to 60 seconds, then 3 minutes and finally 10 minutes.