TikTok Shop will be competing with Amazon.com Inc to sell a target of US$20bil (RM93.50bil) in merchandise this year, Bloomberg has reported. — AP
TikTok’s Shop marketplace, the video app’s biggest bet for new revenue growth, has gone live for some users in the US. So far, it’s a showcase for cheap goods from China.
The social media app’s Shop option, prominently displayed between the For You and Following feeds where users watch videos, presents a never-ending scroll of “recommended” random products, according to an early version reviewed by Bloomberg, from a US$2.99 (RM14) Nike sweatshirt that appears counterfeit to a US$6.99 (RM33) statue of a “naughty dwarf” sitting on a toilet.
