Twitch, YouTube are slowing big-money deals for gaming talent


For more than three years, YouTube and Twitch have competed for top gaming talent to bolster their livestreaming services. Now the platforms are changing. — Photo by Caspar Camille Rubin on Unsplash

Amazon.com Inc’s Twitch and Alphabet Inc’s YouTube are phasing out big-money content deals with top livestreaming gamers after years of making seven- and eight-figure offers.

Twitch chief executive officer Dan Clancy said in an interview with Bloomberg News at the TwitchCon conference in Las Vegas that the strategy had “created this bidding war, and I don’t think that’s a sustainable business”.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read