Six out of 10 teens consider watching YouTube ads rather than skipping them. — Photography damircudic/Getty Images/AFP Relaxnews
Watching people play video games has become a major streaming phenomenon. And while Twitch specialises in this domain and is likely the best known platform for this type of content, it's YouTube that young Americans are turning to most for such videos.
YouTube has won favor among the young generations. According to the "Precise Advertiser Report: Teens & Youth" study, carried out by PreciseTV/Giraffe Insights among 1,000 people aged between 13 and 17, between March and April 2023, 76% of respondents said they choose YouTube to watch other people play video games. This number puts the streaming video platform well ahead of Twitch, in third place with 34% of respondents tuning in for that reason. Facebook came second with 40% of votes.
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