Few other global corporations have mastered the art of marketing quite as well as Apple. So when this tech giant announces ambitious environmentalist goals, is it just another PR drive? Apple boss Tim Cook says he thinks greenwashing is "reprehensible." Photos: dpa
THISTED: Few other global corporations have mastered the art of marketing quite as well as Apple. So when this tech giant announces ambitious environmentalist goals, is it just another PR drive? Apple boss Tim Cook says he thinks greenwashing is "reprehensible."
Apple's chief executive has an impressive business record. Since he took over from Steve Jobs in August 2011, the company's stock market value has increased eightfold.
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